For Immediate Release

Date: July 21, 2004

Contact:

Scott Hacker:  (513) 794-4173    shacker@reachusa.com

Mario Cicchinelli: (513) 794-4174   mcicchinelli@reachusa.com

Jenifer L. Kues:  (513) 397-7244  jeni.kues@cinbell.com

FOR IMMEDIATE RELEASE

Hacks Sports Announces New “i-wireless Tour” for 2004/2005 High School Football and Basketball Season

i-wireless Signs On As The Title Sponsor

CINCINNATI (OH) – Hacks Sports announced today that they have partnered with i-wireless to conduct an exciting football and basketball tour this school year, beginning in late August with the high school football season and running through the high school basketball season.

The Tour, referred to as the “i-wireless Tour,” will be held at the 10 biggest high school football games in Cincinnati and Northern Kentucky as well as the 10 biggest high school basketball games throughout the region.

“The Greater Cincinnati and Northern Kentucky region is a hotbed for high school athletics, making the i-wireless Tour a natural fit to reach our targeted youth market,” said Don Daniels, vice president of marketing for Cincinnati Bell.  “The i-crew will be on-site each week throughout the high school football and basketball season to provide fun and entertainment to help get the crowds hyped before the big game.”               

Media partners for the Tour include WCPO Channel 9 television and WKQZ New Rock 97.3 radio.  Both media partners will be on-site at each event before and during each game to conduct live broadcasts and contests for all fans. WCPO Channel 9 will utilize sports reporter, Paula Faris, to become the Tour personality with on-site appearances and live reports from the games.

Hacks Sports sales and marketing director Mario Cicchinelli says, “This will be a high school festival like no other this area has seen! In addition to the i-crew’s presence, the Tour will also feature other high quality event sponsors with interactive games and product samples for all high school fans. The television and radio hype throughout the season will definitely create awareness about the i-wireless Tour.”

Hacks Sports, an affiliate of ReachUSA, is considered to be one of the leading sports marketing companies in the region. Combined with niche publications, daily updated web sites, sporting events, media partnerships, promotions and more, Hacks Sports has grown into the premiere source of high school sports in the region. Other events include the FOX19 Prep Classic at Paul Brown Stadium, Hacks East/West All-Star Football Game, and the Great American East/West All-Star Game at Great American Ball Park.

For more information on the i-wireless Tour logon to www.hacksportsmarketing.com or www.hacksports.com.

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